This network cabling system distributor partnered with KeyQik Digital Marketing Agency to build brand awareness and increase engagement. The client approached Keyqik with limited knowledge about the potential of social media marketing and faced challenges with an inconvenient website checkout process that negatively impacted its lead conversion rates.
Our combined social media marketing and paid advertising efforts led to increased brand awareness and higher lead conversion rates.
Since the digital marketing campaign rolled out, we have seen higher organic engagement than industry averages. We generated more than 243K video views, 9.1K LinkedIn impressions and 138 ad conversions.
Competitor analysis revealed that among its competitors, the client was the least active brand with the smallest audience base and lowest engagement on social media.
Increased posting consistency, improved messaging and engagement initiatives helped drive greater reach and community interaction for the client.
We implemented paid advertising after the client kicked off with social media marketing.
Since the client didn’t have a user-friendly checkout process, we suggested collecting leads via a contact form where the company’s sales team can best support its prospects and convert them into paying customers.
Additionally, we launched remarketing campaigns that delivered valuable conversions.
The engagement rate benchmark for single-image ads and carousel ads is 0.5%. Video ads have a higher engagement rate benchmark of 1.6% since videos tend to attract more user attention than basic sponsored content.
KeyQik developed a data-driven social media marketing strategy focused on content, audience growth and engagement to help the client catch up with its competitors and surpass them in terms of social media presence and impact.
Our organic social media strategy involved:
Based on the strategic audit, we run several ad campaigns to increase conversion rates and goal completions across channels.
Our next steps focus on using more videos/GIFs and creating more engaging captions.