A third-generation independently owned and operated building material marketer and distributor partnered with KeyQik Digital Marketing Agency to get expert help navigating social media. Having minimal understanding and experience with social media marketing, the client needed KeyQik expertise to improve its brand reach, boost follower growth and engagement and reach the younger custom builder market.
Within only four months since launching the social media marketing campaign (April – August), KeyQik generated a 9,692% increase in Facebook impressions, a 112% boost in Instagram engagement rate and a 120% improvement in LinkedIn impressions.
By working closely with the company and continuously delivering stellar results, KeyQik has built a strong positive relationship with the client and shown them the importance of having a robust social media presence.
Since the company was new to social media, developing trust and interaction with its target audience was essential to increase brand awareness and engagement.
By creating content that entertains and offers value and effectively engaging with its followers, KeyQik has helped the company achieve a significant growth rate across platforms within only six months into the partnership (February vs. August):
Our strategies centered on improving follower growth and engagement across channels while reaching the younger custom builder market. These involved: